Remember Wendy’s successful ad campaign from a number of years ago; Where’s the Beef? An elderly lady is shown opening her hamburger from another fast food chain and discovering a dinky little piece of meat.
Think about this ad and then think about Masonry.
Have we promised more than we are delivering? Will our new Master Masons come to our meetings and exclaim, “Where’s the Masonry?”
Cliff Porter wrote an article “Value Meal Masonry” that says Masonry shouldn’t be quicker, cheaper or easier. Read it here. If it is delivered in this manner we may find brothers asking where is the Masonry.